Redefining Wellness

Hempoid was created to stand out in an overcrowded market and focus on CBD’s incredible benefits without the stigma of cannabis.


There is a booming CBD market but there is no credible leader. Hempoid know their products will set the benchmark but need a brand that lives up to their purpose. We were asked by Hempoid to change the narrative and deliver their efficacious blends of CBD and natural active ingredients to the masses.

Design NI redesigned the brand and packaging to reflect the new business values. We also developed an eCommerce site for the new brand to grow.

What we did:

Brand Architecture
Brand Identity
Content Strategy
Photo Art Direction
Social Strategy
Tone of Voice
Web Design

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